Back in January, a Wisconsin-based online business received national, even international, attention.
A U.S. soldier in Iraq contacted the business via e-mail to order some mats.
Here's the exchange:
From: SGT Jason Hess
Sent: Tue Jan 16 3:25
Do you ship to APO address? I’m in the 1st Cavalry Division stationed in Iraq and we are trying to order some mats but we are looking for who ships to APO first.
*******************************
From: contact@discount-mats.com
Sent: Tuesday, January 16, 2007 9:44 PM
Subject: Re: Feedback: from discount-mats.com
SGT Hess,
We do not ship to APO addresses, and even if we did, we would NEVER ship to Iraq. If you were sensible, you and your troops would pull out of Iraq.
Bargain Suppliers
Discount-Mats.com
The business was blown offline, for a while.
It's back and using what was incredibly negative publicity as a testimonial.
To say that Discount-mats is misleading potential customers is putting it mildly.
"As Seen On: Fox News, CNN, NBC" is not an endorsement for their mats or great customer service.
How stupid!
Rather than putting the episode behind it, the company is highlighting it. It's inviting people to google and learn more.
Not a bright business decision.
(h/t Charlie)
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